South Australian shiraz on show in Bordeaux
26 April, 2024
SA’s world-class shiraz is currently being showcased on the global stage as part of the ‘Via Sensoria’ exhibition, running until November at the iconic world wine museum, La Cité du Vin in Bordeaux, France.
This partnership ensures South Australian wines can be showcased to thousands of visitors to the centre each year. It also creates a platform for producers to:
- conduct wine tastings
- showcase events
- contribute to the archive of wine literature available at the museum.
Wine is a significant contributor to SA’s economy and a key tourism drawcard, with the state producing half of bottled wine and more than three quarters of the nation’s premium wine.
These initiatives are more important than ever given the significant challenges from the wine industry, including global oversupply and changes in market conditions.
Opportunities to take SA’s wine to new and existing markets around the world, provides the chance to:
- promote the state on the global stage
- attract visitors and larger export numbers to the economy.
Shiraz from South Australian wineries d’Arenberg, Kalleske, Ochota Barrels, and Patritti are currently available to Via Sensoria visitors, with wines from other producers en route.
The Via Sensoria exhibition features 4 pavilions, each representing a season. SA’s autumn pavilion offers visitors sommelier-guided shiraz tastings surrounded by autumnal images and sounds for a full sensory experience. The spring pavilion will feature Italian prosecco, summer will be rosé from Provence, and winter will feature sweet, white sauternes from Bordeaux.
Primary Industries Minister Clare Scriven met with representatives from the Bordeaux wine industry on her international mission in August 2023, signing a 3-year memorandum of understanding between the South Australian Government and Bordeaux’s La Cite du Vin.
Additional SA wineries set to be showcased in the coming weeks include Anderson Hill, Brash Higgins, Dandelion Vineyards, Heirloom Vineyards, Mitolo, Penfolds, Penley Estate, Pindarie Wines, Redheads Wines, Rymill Coonawarra, Saint-Clar Estate, Thistledown, and Yalumba.
As well as South Australian shiraz featured at Via Sensoria, Alkina Wine Estate, Patritti, and Serafino Wines have donated different varieties to be showcased in the Belvedere tasting room at La Cité du Vin.
Photo credit: ANAKA Cite du Vin GEDEON Programmes Atelier Sylvain Roca